We worked with Chaco on a collaborative pack of their iconic Z1 sandals, taking Inspiration from ancient British 4x4 vehicles, known for unbeatable durability, all terrain traction and rugged good looks.

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To sit alongside the sandals we worked with Chacos in-house product development team to create a brand new design for a Nalgene water bottle carrier made from the same webbing used in the sandal, to round off the capsule we added a custom air freshener perfect for hanging from the rear view mirror of your Land Rover.

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Once we had the products in our hands we worked with the guys at Steep Learning Group to develop the concept they executed for the promotional short films & imagery.